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Biscuitville is challenging Greensboro-area college students to create a product that will attract new users, ages 18 – 35 to Biscuitville restaurants. The product should be able to be served for both the breakfast and mid-day menu – and is not limited to a biscuit! Enter your original idea here!

Product Name:

Product Description:

The Product Description should describe the product, why it would fit well on the Biscuitville menu and why it appeals to the 18 to 34 year old target demographic. Include the following:

Price Points:

What retail price would you recommend for your product? How did you arrive at your price?

Ingredients

Recipes are limited to current Biscuitville ingredients (below) plus two or three additional or new ingredients (including bread options).

Enter your first ingredient below or select from Biscuitville
  • American Cheese (Shredded)
  • American Cheese (Sliced)
  • Bacon
  • Biscuits (Flour, Shortening and Buttermilk)
  • Blue Sweetener
  • Bologna
  • Butter
  • Buttermilk
  • Country Fried Steak
  • Country Ham
  • Dill Chips
  • Eggs
  • Flour
  • French Vanilla Creamer
  • Fried Chicken
  • Grape Jelly
  • Gravy
  • Grilled Chicken
  • Grits
  • Half and Half Creamer
  • Hazelnut Creamer
  • Honey
  • Ketchup
  • Lettuce
  • Maple Syrup – Sugar Free
  • Maple Syrup
  • Mayonnaise
  • Mustard
  • Pancakes
  • Pepper
  • Pink Sweetener
  • Pork Chops
  • Salt
  • Sausage
  • Shortening
  • Smoked Sausage
  • Splenda
  • Strawberry Jam
  • Sugar In The Raw
  • Texas Pete
  • Tomato
  • Turkey Sausage
  • Water
    (3 remaining)

Recipe

Give us basic formulation (recipe) for the product emphasizing the main ingredients. Make sure to note the kitchen equipment available for use in Biscuitville kitchens (conveyer belt ovens, convection ovens, egg blenders, grills and fryers)!

Upload A Photo

Show us your creation! Upload a photo or sketch of your product.

Marketing Strategy

How would you market this product to current Biscuitville customers and potential new customers? What are your ideas to reach the target demographic? Do you have a marketing slogan or interesting tactic?

Don't forget to mention any other compelling reasons you think your product should win!

Research

Tell us about your market analysis. What consumer trends did you follow to develop this product? What did you read or listen to catch these trends? What research did you do to make this a true business case?